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MySpace as a marketing tool?

edit ronknowling 2007-03-13 11:56 UTC add comment  ·  ·

Librarian in Black reports an interesting story about how she was informed of a campaign to save a popular TV show.

i got a MySpace friend request from a "Save Stargate SG-1" profile.  I had not even known Stargate SG-1 was slated for cancellation until I got this message.  I promptly sent e-mails as requested to the officials responsible for this bad decision (as requested by the site), went to their main campaign website, and signed petitions 1 and 2.  I'll also be sending some postal mail as well. 

The point is this--I was sent a message because I had listed "science fiction" as one of my interests.   And not only am I grateful to them for letting me know about this, but I also became an active member of the campaign within two minutes.  Fabulous!

Why can't we look for people who list "Reading" or just about anything else as their interests (movies, music, technology, games--so, just about anyone), and ask them to help with library issues?  I think this could especially benefit institutions like ALA or state library associations, when national or statewide issues arise...as it's sometimes harder to pinpoint people by individual library jurisdiction.  We need to use the tools available to us!

That is an excellent example of how librarians might be abler to use some of the Web 2.0 technologies to to develop similar interest communities across the web.

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