Diane Darlene Fichter has an article at Information Today about marketing using Web 2.0 Her basic points are,
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Learn about social media.
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Create a Web 2.0 marketing plan.
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Participate! Join the conversation.
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Be remarkable.
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Help your library content travel.
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Be part of the multimedia wave.
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Monitor engagement and learn as you go.
And her final point which is one of the Mantras of the Web 2.0 world
Think Creatively, Then Make Good Choices
However this is only the tip of the iceberg. Read the article and see if your library can use these ideas!
