Diane Darlene Fichter has an article at Information Today about marketing using Web 2.0 Her basic points are,

1. Learn about social media. 
2. Create a Web 2.0 marketing plan. 
3. Participate! Join the conversation. 
4. Be remarkable. 
5. Help your library content travel. 
6. Be part of the multimedia wave. 
7. Monitor engagement and learn as you go.

And her final point which is one of the Mantras of the Web 2.0 world

Think Creatively, Then Make Good Choices

However this is only the tip of the iceberg. Read the article and see if your library can use these ideas!

One of the things Public Libraries do worst is market themselves to their communities. I have a number of theories about why this is the case but I just wanted to point to "Librarian in Black" who notes that ProQuest is offereing a free Marketing Kit for public libraries. The package includes,

• How-to guide on Marketing Your Library’s Online Resources
• Sample database descriptions that speak “patron” rather than library language
• Customizable promotional flier and advertisement
• Customizable press release template
• Getting Started Demo – a digital “ad” that can be downloaded to the library’s homepage 

This looks like a great resource!