One of the things Public Libraries do worst is market themselves to their communities. I have a number of theories about why this is the case but I just wanted to point to "Librarian in Black" who notes that ProQuest is offereing a free Marketing Kit for public libraries. The package includes,
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How-to guide on Marketing Your Library’s Online Resources
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Sample database descriptions that speak “patron” rather than library language
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Customizable promotional flier and advertisement
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Customizable press release template
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Getting Started Demo – a digital “ad” that can be downloaded to the library’s homepage
This looks like a great resource!
