Diane Darlene Fichter has an article at Information Today about marketing using Web 2.0 Her basic points are,

1. Learn about social media. 
2. Create a Web 2.0 marketing plan. 
3. Participate! Join the conversation. 
4. Be remarkable. 
5. Help your library content travel. 
6. Be part of the multimedia wave. 
7. Monitor engagement and learn as you go.

And her final point which is one of the Mantras of the Web 2.0 world

Think Creatively, Then Make Good Choices

However this is only the tip of the iceberg. Read the article and see if your library can use these ideas!

This is a cool little video from youtube on the nature of web 2.0

I have been disturbingly quiet lately as life beat me down but I will be posting several items over the next few days as I do reports on my attendance at the annual Ontario Library Association SuperConference. Sessions I attended included

• Thursday
  RADICAL TRUST: WHY '2.0' REALLY MATTERS TO LIBRARIES by Doug Horne
  INFORMATION IS NOT ENOUGH: SHAPING THE USER EXPERIENCE by Joan Frye Williams 
  NEXT GENERATION CATALOGUE: NOT SO CONFIDENTIAL: EXPOSING 2.0 WEB SITES by John Blyberg 
• Friday
  PRODUCE YOUR OWN LIBRARY TV SHOWS: LITERACY IN A BOX by  Brenda WIlson
  BEST PRACTICES FOR SOCIAL SOFTWARE IN LIBRARIES by Michael Stephens
• Saturday 
  SOLUTIONS FOR A NEW GENERATION by Max Valiquette 
  TOP TECH TRENDS Panel with Michael Stephens, Amanda Etches-Johnson and John Blyberg 
  SOCIAL TOOLS: MORE THAN JUST A GOOD TIME by Jenn Horwath and Cynthia Williamson

I didn't plan to attend these sessions as much as I lucked into them through the good advice of friends at the Conference. The sessions with Doug Horne, John Blyberg and Michael Stephens were particularly good.

 I found myself during the sessions writing down lists of webpages I had never heard of but which were very intriguing. Services like "Library Thing" and "Last FM" sound fantastic. But I am still absorbing heaps of info so it will take a few days at best before I can make any real sense of what I have seen and heard. But as I describe the sessions I will be linking to locations and examples on the web.